The Newman

In 2021, the newly established hospitality group Kinsfolk & Co approached us to create a distinctly refined hotel experience in London’s vibrant Fitzrovia district. The interiors seamlessly blend Victorian influences with Art Deco elements, featuring rich wood tones, deep burnt reds and greens, and subtle stainless steel accents.

This design elegantly merges the historic glitz and bohemian spirit of the area with the dynamic, contemporary urban fabric of London. Art plays a pivotal role in defining the hotel’s character, with a curated selection of works paying tribute to the intellectually curious figures who made Fitzrovia their home during its golden years from the 1920s to the 1950s.